Turning decades of industrial brilliance into outbound sales success without touching a prospect list.
About Acme Engineering Products
Founded in 1956, Acme Engineering Products is a name known across continents for rugged precision, industrial longevity, and engineering clarity. From custom-designed gas detection systems to electric boilers and filtration solutions, Acme’s products are built to run 24/7 in mission-critical environments like power plants, wastewater facilities, and chemical processing units.
Their clients don’t just buy products, they buy peace of mind. Acme’s systems often become permanent fixtures in complex facilities that can’t afford downtime.
Despite their global footprint and long-standing reputation, Acme's sales process hadn’t evolved at the pace of their engineering. Their systems were future-proof. Their sales pipeline? Not so much.
“We build machines that filter air and control pressure with millimeter precision,” said Robert.
“But our outbound process felt like we were hand-pumping telegrams.”
The Core Challenges
By 2024, Acme's leadership saw that their sales workflow was falling behind in a fast-digitizing world. Here’s where things broke down:
1. Manual Prospecting Was a Time Sinkhole
Every new outreach campaign started with hours, sometimes days of manual lead scraping. The sales team, already lean, found themselves playing part-time researchers instead of closers.
“We’d export trade show lists, search LinkedIn, dig through outdated vendor directories,” Robert, shared.
“If we emailed 500 contacts in a month, that was a win. But it took forever, and half of them bounced or never replied.”
2. Cold Emails Fell Flat
Even when emails did go out, they lacked teeth. Open rates hovered around 11%, and reply rates were so low they could be mistaken for rounding errors. The messages lacked the technical nuance engineers expect and felt more like generic spray-and-pray outreach.
“We’d mention boilers to a controls manager and filtration systems to the wrong plant. We weren’t just missing the mark we were shooting in the dark.”
3. Website Traffic, Wasted
Acme’s website saw consistent traffic from across the globe especially during industry conferences or new product rollouts. But all that interest led to a dead end: a contact form. No live chat. No lead magnet. No intelligent conversation funnel. It was like hosting an open house and locking the front door. Visitors came, looked around, and left without saying a word.
Enter Jeeva AI: The Sales Execution Layer Acme Didn’t Know It Needed
When Acme discovered Jeeva AI, they weren’t looking for “another automation tool.” They wanted a hands-free execution layer, something that could find the right leads, speak their technical language, and drive conversations without needing constant input.
“We needed to do more, with less, and look smarter doing it. Jeeva did exactly that.” said Robert.
Use Case 1: Cold Email, Now Fully Automated
Instead of Acme’s team combing the internet for contacts, Jeeva sourced, filtered, and activated leads based on niche industrial criteria: facility type, role, region, and even plant capacity.
It didn’t stop there, Jeeva wrote the emails too. Emails that actually sounded like they came from Acme’s engineers, not a generic template.
In just 4 weeks:
1,336 AI-personalized emails sent
Up to 5x more positive replies than their previous best campaign
Outreach launched in <30 minutes without touching a CSV
“We had an engineering manager from Ohio reply asking for a product demo - said the email ‘read like someone who understood boiler specs.’ That’s when I knew Jeeva got it.” - Acme
Use Case 2: Smart Reply Handling, No More Inbox Chaos
Previously, replies to Acme’s emails would trickle in sporadically, and then sit. Sorting genuine interest from junk was a job no one wanted. And with a small team, great leads often went cold before they got a reply.
Jeeva flipped that.
It read every reply, understood context, and responded instantly
Objections were handled politely
Qualified leads were escalated
Meeting links sent automatically
“Jeeva replied to a query about heat exchanger certifications with a precise, respectful answer, and booked a call. It saved us 2–3 hours of follow-up work per day.” - Acme
Use Case 3: Website Chatbot That Converts
With Jeeva’s AI chatbot embedded, Acme’s website transformed from a static brochure into a real-time conversion engine.
In the first 30 days:
71 chatbot conversations initiated
Visitors asked product-specific questions
Several meetings booked directly from bot chats
“The chatbot handled a 10-minute conversation about ISO compliance and wastewater regulations. That used to require an engineer. Now it’s handled instantly,” - Acme
The Impact: A Fully Automated, High-Conversion Funnel
Metric | Result |
Cold Emails Sent | 1,336 in 4 weeks |
Positive Reply Rate | 5x increase vs manual |
Chatbot Conversations | 71 sessions initiated |
Meetings Booked | From both email + bot |
Setup Time | <15 minutes total |
Manual Prospecting | 0 hours by internal team |
What Changed with Jeeva
Before Jeeva, Acme’s outbound sales engine felt like a beautiful machine missing half its parts. Now, it hums like the systems they build.
From this:
Hours wasted building lead lists
Cold emails sent with fingers crossed
No way to catch or convert live interest
To this:
Leads found, enriched, and activated - automatically
Emails personalized with technical accuracy
Real-time conversations from anonymous visitors
Replies handled instantly without lifting a finger
“Jeeva didn’t just automate us, it gave us a whole new rhythm,” Robert concluded.
“It’s like having a sales ops engine that never sleeps, never complains, and knows our buyers better than we do.”
