Apollo.io vs Clay: Tool Comparison for Modern Sales and Data Teams
What is Apollo.io?
Apollo.io is a sales engagement platform that combines a B2B contact database, email sequencing, and sales automation tools.
It’s built for sales teams that want to manage their entire outreach funnel, from finding prospects to engaging them in one place. It includes built-in CRM syncing, email tracking, and reply handling.
What is Clay?
Clay is a data enrichment and workflow automation tool that lets users pull information from over 100 data sources. It’s often used to build custom lead lists, enrich contacts, or run manual and semi-automated prospecting workflows using external integrations.
Unlike Apollo, Clay doesn’t provide outreach automation, it focuses strictly on data gathering and enrichment logic.