Scheduling your email outreach effectively is crucial for maximizing engagement and avoiding issues like email deliverability problems or redundant outreach. The final step in setting up an automation campaign involves choosing the right sending mode, daily lead limits, and scheduling settings to ensure optimal performance.

Let’s break down the best practices for fine-tuning your schedule settings.

1. Choosing the Right Sending Mode: Manual vs. Autopilot

When scheduling your automation, you have two sending modes:

🔹 Manual Approval Mode (Default Setting)

• Best for new users who are still familiarizing themselves with the platform.

• Allows you to review and approve emails before they are sent.

• Gives you a chance to edit or adjust your email copy before launch.

👉 Recommended if: You want full control over your emails before sending them.

🔹 Autopilot Mode

• Designed for experienced users who trust their campaign settings.

• Sends out emails automatically without requiring approval.

• Ideal for high-volume outreach where manual intervention isn’t needed.

👉 Recommended if: You have optimized templates and want to scale without reviewing each email manually.

2. Setting Your Daily Lead Limits: How Many Emails Should You Send?

One of the most important factors in automation is determining the number of daily leads to contact.

• Default Setting: 20 leads per day.

• Maximum Limit: 250 leads per day.

• For New Users: Start with 20 or fewer leads per day to warm up your email domain and avoid spam flags.

📌 Why start small?

Sending too many emails too soon can trigger spam filters, leading to low deliverability rates and potential email account restrictions.

🚀 Scaling Tip:

Gradually increase your daily outreach count as your email reputation strengthens.

3. Scheduling Email Delivery: Best Times to Send Cold Emails

📅 Choosing the Right Days

By default, the platform recommends avoiding weekends:

✅ Monday – Friday: Emails are more likely to be read during business hours.

❌ Saturday & Sunday: Many professionals don’t check work emails over the weekend.

⏰ Setting the Right Time of Day

Best practices suggest sending emails during office hours when recipients are actively checking their inboxes.

📌 Recommended time slots:

• Morning: 9:00 AM – 11:00 AM (High engagement)

• Early Afternoon: 1:00 PM – 3:00 PM (Good for follow-ups)

• Avoid late evenings (emails may get buried by the next morning)

Pro Tip:

Schedule emails based on the recipient’s time zone to ensure they arrive at optimal hours.

4. Additional Scheduling Features for Better Performance

✅ Delivery Optimization (Default: Enabled)

• Removes unnecessary text formatting (bold, italics, colors) to avoid spam triggers.

• Disables open tracking to improve deliverability.

• Ensures images and attachments are converted into plain text links.

📌 Use this feature if you want to improve email deliverability and avoid spam filters.

✅ Avoiding Duplicate Outreach Across Campaigns

To prevent sending the same email to the same lead multiple times, use:

• Enable De-duplication: Automatically checks for duplicate leads across your other active campaigns and removes them.

• Enable Team-Wide De-duplication: Prevents duplicate outreach across your entire team’s campaigns to avoid multiple reps contacting the same lead.

📌 Use these settings to: Maintain professionalism and prevent redundant outreach.

✅ Opt-Out & Auto-Pause Features

• Include an opt-out link: Allows recipients to unsubscribe if they’re not interested.

• Stop campaign for all leads from a company if one person replies: Ensures that once a company responds, other contacts within that company won’t be contacted unnecessarily.

📌 Use these settings to: Maintain a good sender reputation and comply with email regulations.

Final Thoughts: The Key to Optimized Scheduling

🚀 For best results, follow these guidelines:

✅ Start slow: Keep daily lead limits low and gradually scale.

✅ Send at the right time: Aim for weekday mornings or early afternoons in the recipient’s time zone.

✅ Use de-duplication: Avoid contacting the same leads twice.

✅ Optimize formatting: Remove excessive styling to improve deliverability.

✅ Set up autopilot only when ready: Use manual approval until you’re comfortable with your email content.

By fine-tuning these settings, you increase open rates, reduce spam risks, and improve engagement—leading to better email outreach success!

🔹 Ready to launch your campaign? Adjust your settings, hit review and activate, and let your outreach begin!