Reporting, Analytics & Outcome Measurement
Capacity to stream, hash-lock, and analyse every outreach event in real time.
What the Capability Is
Reporting in Jeeva AI is not a bolt-on dashboard; it is an event-driven telemetry fabric woven into every outreach action. From enrichment to closed-won opportunity, the system captures structured, signed events and turns them into interpretable business signals.
Why It Matters
Enterprises cannot steer revenue strategy—or satisfy auditors—on vanity metrics. They need trustworthy, real-time answers to two questions: Is automated engagement creating incremental pipeline? and At what efficiency and risk? A measurement layer that is cryptographically verifiable, privacy-aware and fully auditable supplies those answers without manual data wrangling.
Event Capture & Integrity
Each micro-event—email send, LinkedIn connect, CRM stage change—travels into an append-only stream replicated across availability zones. Rolling hashes are anchored to an external time-stamping service, giving forensic certainty that no entry has been altered or pruned. Version-controlled schemas prevent silent field shifts that would otherwise poison longitudinal analysis.
Streaming Analytics Pipeline
A streaming layer materialises persona-level reply rates, channel effectiveness, enrichment accuracy and revenue attribution into a columnar warehouse. All data rests on encrypted volumes whose keys rotate under the same cycle that secures production workloads. Because transformation code ships in the CI/CD pipeline, metrics evolve with application releases—not weeks later.
Secure Access & Isolation
Row-level security enforces tenant boundaries; role-based policies mask personal identifiers from users without a compliance role. Analysts connect through SSO with step-up MFA, and every query—interactive or scheduled—is re-logged to the central audit stream, preserving a permanent chain of custody.
Real-Time Operational Health
Live panels expose bounce spikes, send-throttle hits, and opt-out anomalies within seconds. Managers can pause a faltering sequence before it damages sender reputation, keeping deliverability—and revenue velocity—intact. The same feed triggers alerts to security teams when engagement volumes breach anomaly thresholds.
Long-Term Retention & Export
Hot aggregates stay on SSD clusters for ninety days, after which partitions tier to encrypted object storage while remaining queryable. The default retention horizon is three years, automatically extended when a litigation hold is flagged. Tenants initiate self-service exports that arrive as encrypted Parquet archives, fulfilling portability and data-subject requests without engineering tickets.
Change Management for Metrics
Metric definitions, transformation logic and dashboard configurations live alongside source code. A pull request must pass checks for PII exposure, compute-cost impact and backward compatibility. Canary environments replay live traffic to compare numeric deltas; any divergence beyond set thresholds blocks promotion, ensuring that new reporting logic cannot silently corrupt trend lines.
Business Impact
Executives track pipeline lift and forecast accuracy in near real time, finance reconciles generated opportunities with invoiced bookings, and compliance teams receive immutable evidence that every analytic view stems from a provably complete event history. By converting raw clicks into defensible intelligence, Jeeva AI transforms measurement from ornamental charts into a strategic control system for growth and governance alike.
