As 2025 progresses, B2B sales teams have an increasing array of tools to help them with data enrichment, prospecting, and outreach automation. ZoomInfo has been a staple in this space for years, known for its vast business database and robust prospecting features. However, with the rise of more affordable and efficient AI-driven platforms, many are asking: Is ZoomInfo still worth the investment in 2025?

In this post, we will break down the value of ZoomInfo in the current sales landscape, exploring both its strengths and challenges, while also comparing it to AI-powered alternatives like Jeeva AI that are gaining popularity among RevOps and founders looking for more cost-effective solutions.

ZoomInfo’s Value: A Powerful Tool with a Hefty Price Tag

ZoomInfo has built a reputation for providing sales teams with a comprehensive database of business contacts, decision-makers, and buying signals. Its ability to integrate with CRMs and streamline data-driven decision-making has made it a go-to resource for many sales teams. Recently, ZoomInfo has also incorporated AI-powered features to enhance its functionality, enabling smarter prospecting and more efficient lead qualification.

However, all this comes at a significant cost. Pricing starts around $15,000 per year for basic plans, with enterprise contracts often exceeding $30,000 to $50,000 annually. For startups and smaller teams, this investment can be daunting.

To justify this expense, ZoomInfo must deliver measurable results. Industry data highlights impressive outcomes for some customers, such as a 55% increase in booked meetings and 32% pipeline growth, after adopting the platform. Some sales teams report saving over 10 hours per week on prospect research thanks to ZoomInfo’s data richness.

The Utilization Challenge: Getting Your Money’s Worth

While ZoomInfo offers valuable data, many organizations struggle to extract the full value of the platform. Sales reps often spend the majority of their time on administrative tasks, research, and preparing outreach, rather than actively selling. Studies show that only 28% of a rep’s time is spent on actual selling activities, with the rest consumed by other less impactful tasks.

Simply purchasing ZoomInfo does not guarantee success, rather, it is about how effectively the platform is integrated into a company’s sales workflows. To get the most out of ZoomInfo, businesses need to automate processes, distribute leads evenly, and ensure follow-ups are consistent and timely. Without these optimizations, even the most advanced data may remain untapped, limiting its impact on pipeline growth and revenue.

Without automation or process improvements, even the best data can sit unused. Startups and RevOps leaders must ensure they have workflows for distributing leads, preventing reps from cherry-picking, and nurturing prospects through multiple touchpoints.

Why 2025 Calls for Smarter, AI-Powered Alternatives

The rising complexity and cost of sales intelligence platforms have created demand for more efficient, AI-driven solutions that not only provide quality data but also automate outreach and follow-up. This shift aims to free sales reps to focus on relationship-building and closing deals, rather than manual prospecting and repetitive tasks.

Jeeva AI exemplifies this new wave of tools. As an AI-powered sales assistant, Jeeva AI automates the entire top-of-funnel process: from identifying leads, enriching data, to personalized multichannel outreach and ongoing nurturing. By automating tedious tasks at scale, Jeeva AI helps companies maximize engagement with leads — often at a fraction of ZoomInfo’s cost.

This approach addresses the common pitfalls of traditional sales intelligence: unused data, slow follow-up, and inconsistent outreach. With AI handling repetitive tasks, sales teams can increase active selling time, improve pipeline velocity, and reduce customer acquisition costs.

Key Takeaways for Founders and RevOps Leaders

• ZoomInfo offers deep data and proven sales intelligence but at a high price point. Its value depends heavily on usage and integration into well-oiled sales workflows.
  
  

• Low utilization and manual outreach limit ZoomInfo’s ROI. Without strong follow-up processes and automation, the data’s potential goes unrealized.
  
  

• AI-powered alternatives like Jeeva AI provide cost-efficient, scalable outreach. They automate lead engagement across channels, freeing reps to close more deals.
  
  

• The smartest sales organizations in 2025 combine quality data with intelligent automation to build a revenue engine that’s faster, more consistent, and less reliant on expanding headcount.
  
  

Conclusion-Choosing the Right Sales Intelligence Tool for 2025

While ZoomInfo remains a powerful player in the sales intelligence market, its high cost and reliance on manual processes can limit its value, particularly for startups and smaller teams. For businesses looking for affordable, AI-powered solutions that automate the sales process, tools like Jeeva AI present an excellent alternative. These solutions offer automation, personalization, and engagement at scale, helping businesses improve their sales performance without breaking the bank.

Before committing to any sales intelligence tool, founders and RevOps leaders must carefully evaluate the tool’s fit with their workflows, budgets, and growth goals. By selecting the right combination of data and automation, businesses can drive significant growth, streamline their processes, and achieve real ROI.

If you are  looking to explore AI-powered sales automation, Jeeva AI provides innovative solutions to help you grow and scale in today’s competitive sales environment.

Connect with Jeeva AI

Jeeva AI
2708 Wilshire Blvd,
Santa Monica, CA 90403, United States
Phone number: +1 424-645-7525
Email address: g@jeeva.ai