Why hunt for answers on some blog halfway across the internet when we have got the source of truth two Slack channels away?

Everyone on the team kept buzzing about “signals this, signals that,” so we figured, forget third-party hot-takes, let’s pick up the phone and grill our own captain. Two minutes later we had fresh coffee, a half-charged laptop, and Gaurav on Zoom. What follows is the raw, lightly edited transcript. No PR varnish, no marketing gloss, just the straight dope so you’re not info-deprived. Grab your notebook and join the call.

Interviewer (I): Gaurav, break it down for us. In plain English, what on earth is a buyer signal, and why should any rep care?

Gaurav (G): Picture a prospect binge-reading three of your white papers at midnight, then liking a competitor’s pricing post the next morning. Those are digital breadcrumbs saying, “I’m probably shopping.” Catch that moment and you’re the helpful voice in a crowd. Miss it and you’re just another cold email.

“Do I have to stalk prospects at 2 a.m.?”

I: Does this mean sellers need to lurk online 24/7?

G: Absolutely not. That’s why we built the Signal feature. It monitors funding rounds, job boards, tech-stack shifts, social posts, about eighty data streams.

“Acme Corp just raised a Series B and opened twelve SDR roles. Queue the ‘scale-your-team’ cadence?”

One 👍 fires the sequence; one 👎 teaches the Signals Scout to chill. Two taps, zero night-owl surveillance.

“Isn’t that creepy?”

I: Don’t prospects get weirded out when we reference that level of detail?

G: Only if you do it wrong. We follow a signal-informed, not signal-exposed rule. You don’t say, “I saw you stare at our pricing page six times.” You say, “Congrats on the Series B! Teams in hyper-growth often juggle SDR ramp and quota pressure, here’s a two-minute playbook.” Same relevance, no stalker vibes.

“Show me the money.”

I: Hard numbers, please.

G: Across forty pilot accounts we doubled cold-to-meeting rates, from roughly five to a hair over eleven percent. First-reply time fell from nineteen days to eight. Reps sourced twice as many opportunities a month. One AE said it’s like throwing darts where the bull’s-eye lights up.

“What about bad signals?”

I: Data can be messy. What if the alert is wrong?

G: Every ping ships with a Not Relevant button. Tap it, drop “prospect left company,” and Scout retrains overnight. Next morning the feed is already smarter. That two-second red-pen keeps the bot honest.

“Do tiny teams actually have time for this?”

I: Start-ups juggle a dozen tools already.

G: Signals flow into whatever you’re glued to, including Slack, Teams, HubSpot, Salesforce. No new interface. A five-person SaaS shop tripled pipeline in six months just reacting to Slack alerts and tapping a green “Launch Cadence” button. That’s it.

“How do you avoid alert overload?”

I: If you monitor everything, you flag everything right?

G: We score each event for intent strength and ICP fit. Only high-intent, high-fit pings hit Slack instantly. Mid-tier signals bundle into a morning digest. Low-value noise just enriches the data lake. Your phone stays silent unless it matters.

“Future-gazing time.”

I: Five years out—more signals or smarter filters?

G: Smarter filters. Scraping more data is easy. The edge is fusing public signals with private product-usage hints, then whispering a next-best line the rep can tweak: “Mention their new AWS spend cap and frame ROI as cost-avoidance.” That’s the magic.

Rapid-Fire Round

I: Worst email opener you still see?
G: “Hope you’re well in these unprecedented times…”—please retire it.

I: First touch medium?
G: Email plus LinkedIn; phone once there’s rapport.

I: Favorite micro-signal?
G: When a prospect just bought ZoomInfo—budget for data confirmed.

I: Espresso or drip?
G: Double espresso. Signals don’t nap.

Final Sip

G: If your team is still blasting identical sequences and hoping for the best, you are bleeding revenue. Listen for micro-moments when a prospect basically invites a conversation. Let AI surface those moments; let humans craft the response. Suddenly your outreach feels psychic and the pipeline line tilts skyward.