Marketo
Create, update, and look up leads and marketing objects in Marketo to align lifecycle automation with enriched CRM data.
Use Cases
Lifecycle Enrichment
Update lead properties with verified firmographic and contact data to improve segmentation accuracy.
Program Enrollment Automation
Add qualified leads to specific Marketo programs based on enrichment or scoring criteria.
Marketing–Sales Alignment
Sync enriched attributes back into Marketo to improve handoff quality and targeting precision.