Nov 22, 2025
How Apace Packaging Scaled Lead Generation with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
200%.
Increase in Lead Generation
3.7×
higher decision-maker replies
3×
more qualified leads
“With Jeeva AI we shifted from slow, manual outreach to a streamlined lead-engine tripling our qualified leads and generating high-intent replies without hiring extra staff.”
Darren Shirley
Introduction
Apace Packaging, a contract-packager specialising in pharmaceutical bottling, blistering and serialization, found its growth constrained by manual outbound efforts and inconsistent prospect-targeting.
By deploying Jeeva AI’s agentic sales automation platform, the team shifted into a high-velocity lead generation mode unlocking more qualified prospects, faster follow-ups and streamlined meeting scheduling.
Company Overview
Apace Packaging is a family-owned contract packaging provider based in Kentucky, serving pharmaceutical clients with bottling, blistering, unit-dose and anti-counterfeiting/serialization services.
With its strict compliance (FDA, DEA, cGMP) and a reputation for quality, Apace aimed to scale its outreach into new pharma verticals while maintaining service excellence.
Company Profile:
Attribute | Details |
|---|---|
Name | Apace Packaging LLC |
Founded | 2005 (family-owned since) |
HQ | Fountain Run, Kentucky, USA |
Employees | Medium-sized contract packager (exact count not publicly listed) |
Product/Service | Pharmaceutical contract packaging: bottling, blistering, unit-dose, serialization & kitting |
Reach | U.S. pharmaceutical manufacturers seeking high-quality packaging solutions |
Notable Brands | Serves regulated pharma clients needing serialization and compliance (brands not individually listed) |
Challenges Before Jeeva AI
Pain Point | Impact |
|---|---|
Limited outreach capacity | Apace’s sales team relied on manual prospecting and couldn’t scale into new pharma segment verticals. |
Inconsistent decision-maker contact | Difficulty identifying the right roles (procurement, packaging operations, compliance leads) slowed pipeline growth. |
Generic outreach messaging | Outreach lacked customization relating to packaging compliance, serialization or throughput, so reply-rate remained low. |
Unconverted website intent | While visitors engaged with packaging capability pages, Apace lacked real-time automation to convert visitors into booked meetings. |
Competitive head-start disadvantage | Larger contract packagers with broader outreach engines were capturing growth opportunities faster. |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI identified target roles - packaging procurement managers, serialization leads, contract packaging operations directors within pharma manufacturing companies.
Applied contact-data enrichment and filters (company size, regulatory compliance needs, serialization maturity) to ensure high-fit prospects.
Personalised Outreach at Scale
Generated AI-driven outreach messages that referenced key packaging pain-points: “speed to market”, “serialization mandates”, “re-packaging flexibility”.
Messages sent via Apace’s domain and synchronized with their CRM to avoid spam appearance.
Automated Qualification & Meeting Booking
Anonymous website visitors on packaging services pages triggered enrichment and automated follow-up sequences via Jeeva AI.
The Jeeva calendar assistant synced with Apace’s sales team schedule, auto-booking discovery calls and reducing scheduling friction.
Lead Generation Metrics
Metric | Baseline (Before Jeeva AI) | After Jeeva AI | Improvement |
|---|---|---|---|
Qualified partner/prospect leads | -90 leads per quarter | -270 leads per quarter | -3× |
Outreach volume (emails sent) | -10,000 emails per quarter | -30,000 emails per quarter | -3× |
Replies from high-fit decision-makers | -15 replies per quarter | -55 replies per quarter | -3.7× |
Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
|---|---|---|---|
Research time per prospect | 1.5 hours | 0.4 hours | 73% time spent |
Outreach & personalisation load | Manual templates + editing | AI-tailored messages + one-click approval | Higher personalization at scale |
Scheduling coordination | Manual back-and-forth | Auto-booked via calendar assistant | Faster conversions, fewer missed opportunities |
Additional head-count needed | +1 full-time sales rep | None required | Cost-efficient growth |
Why Choose Jeeva AI
Apace Packaging chose Jeeva AI because:
The platform offered agentic AI workflows built specifically for outbound prospecting and meeting-bookingbeyond basic email sequences.
Deep contact-enrichment filters (role, company size, regulatory need) allowed Apace to focus on high-fit pharma packaging prospects.
End-to-end automation (identify → reach → engage → book) enabled outreach scale without adding head-count.
Seamless integration with Apace’s CRM and calendar systems ensured quick adoption with minimal disruption.
Conclusion
By embedding Jeeva AI into its outreach engine, Apace Packaging transformed from a manual, limited-scale motion into a high-velocity lead-generation machine achieving - 3× more qualified leads, - 3.7× higher decision-maker replies, and scaling outreach without expanding the team.
The result: faster growth into new pharma verticals, stronger pipeline visibility and greater competitive advantage.
Company name
Industry
Pharmaceutical contract packaging
Headquarters
Kentucky, USA
About Company
Apace Packaging is a family-owned contract packager based in Kentucky, specializing in bottling, blistering and unit-dose solutions for pharmaceuticals, nutraceuticals and OTC brands.
Tools Used
AI Outbound Agent
Sales Outreach
AI Lead Enrichment
AI Email Lead Generation
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