Nov 24, 2025
How Aspen HR Scaled Lead-Generation with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
3x
Qualified prospect leads
3x
Outreach volume
200%
Increase in Lead Generation
“With Jeeva AI, our outreach engine shifted into high gear - we’re now generating triple the qualified leads and booking substantially more decision-maker conversations, all without adding head-count.”
Mark Sinatra - CEO
Introduction
Aspen HR, a white-glove HR service provider specialising in full-service PEO, payroll, benefits and HR tech for high-growth companies, found its growth outreach constrained by manual workflows and inconsistent prospect engagement.
By deploying Jeeva AI’s agentic sales automation platform, Aspen HR transformed its outbound prospecting, accelerated partner acquisition and scaled without expanding head-count.
Company Overview
Aspen HR offers a full-service Human Resources outsourcing solution—including PEO, payroll, benefits administration and HR technology—for alternative-asset-backed companies, startups and remote teams.
They are ESAC-accredited and serve clients across the U.S. with a high retention rate.
Company Profile
Attribute | Details |
|---|---|
Name | Aspen HR |
Founded | 2017 |
HQ | Walnut Creek, California, USA |
Employees | - 51-200 employees (approximate) |
Product/Service | White-glove full-service PEO, payroll, HR tech, benefits administration |
Reach | U.S. nationwide, serving growth-stage companies and alternative-asset-backed platforms |
Notable Brands | (Not publicly listed) - includes firms across fintech, remote teams, startups & funds |
Challenges Before Jeeva AI
Pain Point | Impact |
|---|---|
Manual prospecting & outreach | The outreach team could not scale effectively across new verticals, limiting pipeline growth. |
Difficulty reaching high-fit decision-makers | Generic messaging meant low engagement from C-suite/HR leader roles. |
Website visitors without conversion | Visitors requested information but weren’t converted into booked discovery calls. |
Scaling outreach without adding staff | Growth ambitions were constrained by head-count and operational bandwidth. |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI identified target prospects (HR directors, CHROs, portfolio-company HR leads) across growth-stage companies and alternative-asset platforms.
Enrichment filters were applied: company size, funding stage, HR tech stack, remote workforce presence.
Personalised Outreach at Scale
AI-driven outreach messages referenced Aspen HR’s “white-glove PEO” model, HR automation benefits and scalability for fund-backed companies.
Outreach sent from Aspen HR’s domain, avoiding generic bulk-blast optics and improving deliverability.
Automated Qualification & Meeting Booking
High-intent website visitors (benefits white-paper downloads, demo requests) were enriched in real-time and triggered into follow-up sequences.
Jeeva AI’s calendar assistant synced with Aspen HR’s sales/partnership team, auto-booking discovery calls and eliminating manual scheduling friction.
Lead Generation Metrics
Metric | Baseline (Before Jeeva AI) | After Jeeva AI | Improvement |
|---|---|---|---|
Qualified partner/prospect leads |
|
|
|
Outreach volume (emails sent) |
|
|
|
High-intent replies from decision-makers |
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Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
|---|---|---|---|
Manual research time/lead |
|
|
|
Personalisation effort | Low (templates/manual) | High (AI-tailored) | Better engagement at scale |
Scheduling coordination | Manual back-and-forth | Auto-booked via calendar | Faster conversion, fewer missed opps |
Additional staff required | +1 outreach rep | No new hires | Cost-efficient growth |
Why Choose Jeeva AI
Aspen HR chose Jeeva AI because:
The platform’s agentic AI workflows were built for full-funnel lead generation from targeting to booking not just basic email blasts.
Deep contact-enrichment filters (role, company size, funding stage) allowed Aspen HR to target high-fit prospects aligned with their PEO value proposition.
End-to-end automation (identify → reach → engage → book) enabled scaling without growing the outreach team.
Seamless CRM and calendar integrations meant the workflow plugged into Aspen HR’s existing stack with minimal disruption.
Conclusion
By embedding Jeeva AI into its outreach engine, Aspen HR transformed from manual, constrained prospecting to a high-velocity lead-generation platform achieving -3× more qualified leads, - 3.6× higher decision-maker replies, and scalable operations without added head-count.
The result: accelerated growth, stronger pipeline visibility and a dominant positioned for serving high-growth clients.
Company name
Industry
Professional Employer Organization (PEO) / HR services
Headquarters
Walnut Creek, California, USA
About Company
Aspen HR is a Walnut Creek, California-based PEO specialising in white-glove HR, payroll and benefits for high-growth, fund-backed companies and remote teams.
Tools Used
AI Outbound Agent
Sales Outreach
AI Lead Enrichment
AI Email Lead Generation
Ready to See Results Like These?
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