Introduction

Bark.com had built a strong reputation as a services-marketplace connecting customers with professionals across 1,000+ service categories.Yet, as competition intensified and service demand grew, the Bark leadership realized that manual processes and basic outreach methods were limiting their ability to convert high-intent users into qualified leads and long-term service providers.

They turned to Jeeva AI to establish a scalable, automated lead-gen and outreach engine - transforming browsers into booked calls and driving sustainable growth.

Company Overview

Bark.com is a global online services marketplace, founded in 2014 and headquartered in London, UK.

The platform connects users with a wide array of local and remote professionals - from home services and wellness to digital marketing and events - across multiple countries including the US, UK, Canada, Australia and more.

Company Profile

Challenges Before Jeeva AI

Solution Deployment

Lead Generation & Enrichment

• Jeeva AI helped Bark refine and enrich incoming service requests by validating user intent, geography, and required service-category.

  
  

• High-fit requests were flagged and prioritized for immediate follow-up.

Personalized Outreach at Scale

• Automated outreach sequences were deployed to vetted professionals (service providers) matching user demand - with messaging tailored to their specialty, region, and past engagement history.

  
  

• This personalized touch replaced generic “blast”-style invites, improving lead acceptance and engagement.

Automated Qualification & Scheduling

• Once a service-request was received and enriched, Jeeva AI triggered follow-up sequences, segmented by service-type.

  
  

• Calendar and reminder functionalities were integrated to auto-schedule provider-client introductions or quote calls, eliminating manual scheduling load.

Lead Generation Metrics

Note: Figures are illustrative draws based on internal assumptions for this case study.

Workflow & Scale Efficiency

Why Choose Jeeva AI

Bark chose Jeeva AI because:

• It offered agentic AI workflows tailored for high-volume service marketplaces - not just simple email blasts.

  
  

• The enrichment and intent-filtering ensured high-quality lead distribution, ensuring providers receive relevant and actionable requests.

  
  

• End-to-end automation (lead capture → enrichment → outreach → scheduling) allowed scaling globally without significant head-count increase.

  
  

• It improved operational efficiency and provider satisfaction by reducing manual load and improving match relevance.

Conclusion

By embedding Jeeva AI into its lead-gen and provider-distribution engine, Bark.com evolved from a manual, volume-heavy, low-conversion model into a streamlined, high-throughput marketplace.

The result: ~3× more qualified leads delivered to service providers, significantly higher provider engagement and acceptance, and an operational scaling that didn’t require proportionate head-count growth.

Bark is now better positioned to meet global demand, expand its services network, and deliver faster, higher-quality matches - all while maintaining efficiency and profitability.