Nov 20, 2025
How Cotopaxi Scaled Partnership Lead Generation with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
150%
Increase in lead generation
200%
Increase in outbound volume
3x
Qualified Leads
Jeeva AI enabled us to shift from stagnant outreach to a high-velocity partner engine we now generate three times the qualified leads and book more high-intent meetings without expanding head-count.”
Lindsay Shumlas
Introduction
Cotopaxi, known for its mission-driven outdoor gear and sustainable production, faced a plateau in outreach and lead generation for new retail partnerships.
By adopting Jeeva AI’s full-funnel automation, the brand unlocked a new level of scale and personalised engagement turning interest into actionable meetings and growth.
Company Overview
Cotopaxi is a Salt Lake City-based apparel and outdoor-gear brand founded in 2014. The company produces vibrant, ethically made backpacks, jackets and accessories, balancing business growth with positive social and environmental impact.
Company Profile
Attribute | Details |
|---|---|
Name | Cotopaxi |
Founded | 2014 |
HQ | Salt Lake City, Utah, USA |
Employees | Approx. 201–500 employees (LinkedIn estimate) |
Product/Service | Outdoor apparel & gear (backpacks, jackets, accessories) with a purpose-driven mission |
Reach | U.S.-based DTC and retail channels; sustainable global sourcing network |
Notable Brands | Highlight-brand in outdoor apparel, mission-driven gear market |
Challenges Before Jeeva AI
Pain Point | Impact |
|---|---|
Manual outreach to retail & wholesale | The team was limited by manual prospecting, low volume of outreach and difficulty scaling |
Generic messaging lacking context | Partner & wholesale leads didn’t respond to non-tailored outreach low engagement |
Poor conversion of high-intent website visitors | Website and gear interest didn’t consistently translate to meetings or wholesale partnership talks |
Scaling pipeline without hiring new staff | Cotopaxi needed growth in partnerships without significantly increasing head-count |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI identified target retail buyers, wholesale distributors and mission-aligned partners (outdoor lifestyle, sustainable retail).
It applied enrichment to verify contacts by role, company size, retail channel and sustainability alignment.
Personalised Outreach at Scale
Designed AI-driven messaging that referenced Cotopaxi’s mission, “Gear for Good” model and partner benefit (impact + margin).
Outreach sent via Cotopaxi’s business domain, ensuring better deliverability and authenticity.
Automated Qualification & Meeting Booking
High-intent visitors (product pages, campaign sign-ups) were enriched in real time and placed into follow-up sequences.
Jeeva AI’s calendar assistant synced with Cotopaxi’s partnership team, auto-booking discovery calls and eliminating manual scheduling.
Lead Generation Metrics
Metric | Baseline (Before) | After Jeeva AI | Improvement |
|---|---|---|---|
Qualified partner/wholesale leads | 120 leads per quarter | 360 leads per quarter | -3 × |
Outreach volume (emails sent) | 8,000 emails | 24,000 emails | -3 × |
High-intent replies from partners | 18 replies | 65 replies | -3.6 × |
Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
|---|---|---|---|
Manual research time per lead | 1.2 hours | 0.4 hours | – 67% time spent |
Personalisation level | Low | High (AI-tailored) | Better engagement |
Scheduling coordination | Manual, multi-touch | Auto-booked via calendar | Faster conversion |
Additional staff required | +1 full time | No new hires | Cost efficient growth |
Why Choose Jeeva AI
Cotopaxi chose Jeeva AI because:
Its agentic AI workflows were purpose-built for identifying, engaging and booking high-fit partnership prospects beyond generic email blasts.
Deep enrichment filters (role, channel, sustainability alignment) allowed Cotopaxi to target mission-aligned retail and wholesale partners.
End-to-end automation (identify → reach → engage → book) enabled scale without adding staff head-count.
Seamless integration with Cotopaxi’s CRM and partnership calendar ensured quick adoption with minimal disruption.
Conclusion
By integrating Jeeva AI into its outreach engine, Cotopaxi transformed from constrained manual workflows into a high-velocity partnership pipeline.
The brand achieved 3× more qualified leads, 3.6× higher high-intent replies, and scaled outreach without growing the team fueling faster growth aligned with its mission of doing good.
Company name
Industry
Outdoor apparel & gear / Mission-driven retail
Headquarters
Salt Lake City, Utah, USA
About Company
Cotopaxi is a Salt Lake City-based outdoor gear brand with a mission to do good by using sustainable materials and donating profits to fight poverty.
Tools Used
Lead Generation
Sales Outreach & Automation
AI Lead Enrichment
AI Meeting
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