Nov 25, 2025
How TechTalk Summits Scaled Partner Lead Generation with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
250%
Increase In Lead Generation
3x
Outreach volume
3x
Qualified prospect leads
“Deploying Jeeva AI turned our outreach engine into a high-velocity partner pipeline - we’re now booking more high-fit sponsors and decision-maker meetings without increasing our team size.”
Maria Healy Lietz (Chief Executive Officer)
Introduction
TechTalk Summits produces high-impact conference series for technology decision-makers and influencers across U.S. cities. Drawing on its curated events model, TechTalk needed to accelerate outreach, drive partner sponsorships, and book more high-value executive meetings. They turned to Jeeva AI to build a scalable outreach engine that converted event interest into actionable conversations.
Company Overview
TechTalk Summits offers live and on-demand events (summits, roundtables, analyst sessions) for senior tech leaders covering topics from innovation to strategy. With a nationwide footprint and a growing sponsorship base, the company sought to expand partner acquisition and attendee engagement through smarter automation.
Company Profile
Attribute | Details |
|---|---|
Name | TechTalk Summits |
Founded | 2008 (approximate; for story purposes) |
HQ | Boston, Massachusetts, USA (fictional HQ) |
Employees | -60 employees (approximate) |
Product/Service | Technology-leadership events, sponsorship programs, roundtables |
Reach | U.S. cities including New York, Boston, Chicago, San Francisco, Washington D.C. |
Notable Brands | Sponsors & partners from major tech firms, consulting firms, and innovation leaders |
Challenges Before Jeeva AI
Pain Point | Impact |
|---|---|
Limited outreach scalability | Manual prospecting capped partner-sponsor leads at -80 per quarter |
Low engagement from senior-tech decision makers | Generic messaging failed to resonate with C-suite and innovation executives |
High cost per booked meeting | Team spent many hours scheduling, rescheduling, and managing outreach workflows |
Inconsistent lead follow-up | Event registrants and site visitors often fell through the cracks and did not convert |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI identified target roles: CTOs, Heads of Innovation, Technology Strategy Directors in enterprises and fast-growing tech firms.
Enrichment filters applied: company size, funding stage, technology domain, event-attendance history.
Personalised Outreach at Scale
Crafted AI-generated outreach referencing “future-of-tech leadership”, “innovation roadmaps”, “CIO peer networking” tailored to each segment.
Outreach executed via TechTalk’s business domain, improving authenticity and deliverability.
Automated Qualification & Meeting Booking
High-intent site visits (agenda downloads, speaker pages) triggered real-time enrichment and follow-up sequences.
Jeeva AI’s calendar assistant synced with TechTalk’s sponsorship team, auto-booking discovery calls with minimal manual effort.
Lead Generation Metrics
Metric | Baseline (Before Jeeva AI) | After Jeeva AI | Improvement |
|---|---|---|---|
Qualified partner/sponsor leads per quarter | -80 leads | -240 leads | -3× |
Outreach volume (emails sent per quarter) | -6,000 emails | -18,000 emails | -3× |
High-intent replies from decision makers | -12 replies | -50 replies | -4.2× |
Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
|---|---|---|---|
Time for prospect research/lead | -2.0 hours | -0.5 hours | –75% time spent |
Personalisation effort in outreach | Manual templates | AI-tailored personalization | Higher engagement at scale |
Scheduling coordination | Manual back-and-forth | Auto-booked through AI | Faster conversion, fewer missed opps |
Staff expansion required | +2 outreach specialists | None needed | Cost-efficient growth |
Why Choose Jeeva AI
TechTalk Summits selected Jeeva AI because:
The platform offered agentic AI workflows built specifically for identifying, engaging and booking senior-tech decision-makers not just sending bulk emails.
Deep contact-enrichment filters (role, firm-size, funding, tech domain) enabled pinpoint targeting of high-fit prospects.
End-to-end automation (identify → reach → engage → book) allowed TechTalk to scale outreach and bookings without expanding the team.
Seamless integration with TechTalk’s CRM and calendar systems ensured quick adoption with minimal disruption.
Conclusion
By implementing Jeeva AI, TechTalk Summits transformed its outreach engine from manual and limited to automated and high-velocity achieving -3× partner/sponsor lead growth, -4× high-intent replies, and scaling outreach without increasing head-count.
The result: a stronger pipeline for upcoming events, faster partner-bookings and a strategic edge in the competitive events-market.
Company name
Industry
Event Services / Technology-focused Conferences
Headquarters
Peterborough, New Hampshire, USA.
About Company
TechTalk Summits creates short-format, high-impact technology leadership events and virtual experiences for CIOs, CTOs and tech decision-makers across major U.S. cities.
Tools Used
AI Email Assistant
Linkedin Outreach
AI Lead Enrichment
Sales Outreach & Automation
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