Nov 27, 2025
How Morfeu AI Scaled Laila’s Growth with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
200%
Increase in Lead Generation
3x
Email-outreach
3x-4x
User re-engagement rate
“With Jeeva AI, we transformed a mountain of traffic into meaningful user growth boosting conversions and onboarding without increasing our team size.”
Sali Ferad - Founder & CEO of Morfeu AI
Introduction
Morfeu AI - the company behind Laila, an AI-powered video-storytelling platform - was seeing growing user interest and high traffic, but struggled to convert that interest into committed subscriptions and repeat users.
To accelerate growth, engage high-intent users more effectively, and scale outreach without bloating the team, they implemented Jeeva AI. The result: a streamlined, high-velocity onboarding and conversion engine.
Company Overview
Morfeu AI develops AI-powered tools for content creation. Their flagship product, Laila, enables users to transform prompts into animated video stories complete with visuals, voiceovers, and editing in a matter of minutes.
As demand surged globally, Morfeu AI aimed to improve lead-gen, user retention, and conversion rates while preparing for future growth.
Company Profile
Attribute | Details |
|---|---|
Name | Morfeu AI Inc. |
Founded | 2022 (approximate — early-stage AI startup) |
HQ | New York, NY, USA (registered address: 169 Madison Ave, Ste 2761, New York, NY) |
Employees | ~15–25 (small, lean startup team) — typical for early-stage AI apps |
Product/Service | AI-powered video-storytelling platform (Laila) for creators, educators, families and small businesses |
Reach | Global: provides content creation services to users worldwide, via web and mobile platforms |
Notable Brands / Clients | Independent creators, educators, small studios and content-creators using Laila (no public large-brand list) |
Challenges Before Jeeva AI
Pain Point / Problem | Impact |
|---|---|
High website traffic but low conversions | Many visitors used free trials but fewer converted to paid subscriptions — revenue growth was limited |
Manual user qualification & outreach | Onboarding and nurturing potential leads was time-consuming and inconsistent |
Low repeat usage & retention | Users made one-off videos but seldom returned, limiting lifetime value |
Outreach and marketing not scalable | Small team couldn’t scale follow-up and engagement across global user base |
Solution Deployment
Lead Capture & Enrichment
Jeeva AI was employed to automatically identify high-intent users (e.g. those spending time in the story-builder, repeatedly visiting, or browsing pricing pages).
The enrichment engine filtered and scored users based on engagement, location, and usage patterns to separate “hot leads” from casual visitors.
Personalized Outreach & Engagement
Automated, AI-personalized email sequences - tailored to user behavior (e.g. “You created a great draft, finish and publish!”, “Want pro-features?”) - replaced generic bulk emails.
Outreach was sent from Morfeu AI’s own domain to maintain trust and avoid spam filters.
Automated Follow-Ups & Subscription Nudges
Based on engagement triggers (inactivity after signup, half-finished story, trial expiry), Jeeva AI initiated follow-up sequences, reminders, and “finish your video” or “upgrade” prompts.
Integrated calendar/notification scheduling for user demos, feedback calls, or onboarding sessions for power users and enterprise prospects.
Lead Generation & Conversion Metrics
Metric | Before Jeeva AI (Per Quarter) | After Jeeva AI (First 3-Month Cycle) | Improvement |
|---|---|---|---|
Qualified lead-to-paid conversion |
|
|
|
Email-outreach / nurture messages sent |
|
| 3× outreach volume |
User re-engagement rate (inactive → active) |
|
|
|
Workflow & Scale Efficiency
Metric / Process | Before Jeeva AI | After Jeeva AI | Impact / Benefit |
|---|---|---|---|
Lead qualification time per user |
|
|
|
Outreach personalization load | Manual templates/editing | Auto-generated personalized | Consistent + scalable messaging |
Follow-up scheduling & reminders | Manual by small team | Auto-triggered by AI | Higher engagement, fewer dropped leads |
Head-count needed for outreach & support | 3-4 support/marketing staff | No incremental hires needed | Cost-efficient scaling |
Why Choose Jeeva AI
Morfeu AI selected Jeeva AI because:
It provided agentic AI workflows that automated the entire funnel - from lead capture to outreach to conversion - without requiring a large team.
Smart enrichment and intent detection allowed Morfeu to focus resources on high-intent users, improving ROI on outreach.
Automated, contextual messaging and follow-ups increased conversion and retention without manual workload.
The seamless integration with their existing user-database and email systems allowed a smooth, low-friction roll-out.
Conclusion
With Jeeva AI powering its outreach and conversion stack, Morfeu AI transformed from a high-traffic but low-conversion startup into a scalable, growth-oriented platform: tripling lead conversion rates, boosting paid-user growth -4×, and dramatically improving user re-engagement - all without expanding head-count.
This allowed Morfeu AI to focus on product innovation and global expansion, confident that its growth pipeline is now automated, efficient and ready for scale.
Company name
Industry
AI-powered content creation / Generative Video Software / SaaS
Headquarters
New York, NY 10016, USA
About Company
Morfeu AI builds “Laila,” an AI-driven storytelling engine that generates animated video content from simple prompts enabling creators, educators and businesses worldwide to produce video stories instantly.
Tools Used
AI Lead Generation
AI Email Assistant
AI Outbound
Sales Automation & Outreach
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