Nov 25, 2025
How Multiquip Scaled Global Partner Pipeline with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
2.25X
Increase in Lead Generation
2.10x
Outreach volume
3.75x
Sales Outreach
“With Jeeva AI we went from moderate outreach to a high-velocity global partner engine tripling our qualified leads and booking more key distributor conversations without hiring additional staff.”
Tim Ardell (CEO)
Introduction
Multiquip, a diversified manufacturer of construction and power-generation equipment, saw its growth outreach plateau as it attempted to penetrate new industrial segments and global markets.
By deploying Jeeva AI’s agentic sales-automation platform, Multiquip transformed its lead-generation engine translating product-interest into booked conversations, scaling outreach, and capturing new distribution partnerships.
Company Overview
Founded in 1973 and headquartered in Cypress, California, Multiquip is a leading global manufacturer and supplier of light-to-medium construction equipment, power generators and portable lighting solutions.
With distribution in more than 70 countries, the company sought to accelerate partner acquisition, increase outbound outreach and convert website intent into tangible pipeline.
Company Profile
Attribute | Details |
|---|---|
Name | Multiquip Inc. |
Founded | 1973 |
HQ | 6141 Katella Ave, Suite 200, Cypress, CA 90630, USA |
Employees | 600+ |
Product/Service | Construction equipment, power generators, lighting solutions |
Reach | Worldwide distribution, more than 70 countries via thousands of authorized partners |
Notable Brands | MQ Power, Whiteman, Denyo, Essick, Mikasa via Multiquip distribution network |
Challenges Before Jeeva AI
Pain Point | Impact |
|---|---|
Manual prospecting for partner/ dealer channels | Limited scale of outreach and inability to reliably identify new global partners |
Low engagement and conversion rates | Generic outreach messaging failed to resonate with industrial equipment buyers and suppliers |
Website visitor intent not leveraged | Strong visitor traffic but low conversion into leads or meetings |
Scaling pipeline globally without increasing head-count | Growth ambitions remained out-paced by existing manual outreach capacity |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI was used to identify potential distribution partners, channel-resellers and regional dealers for construction and power-gear segments.
Multiquip’s team leveraged an enrichment waterfall to verify companies by size, geography, channel footprint and product-line relevance.
Personalised Outreach at Scale
Outreach messages were dynamically tailored to target roles (e.g., distributor operations, equipment purchasing managers) and referenced Multiquip’s product-advantages: “quiet gensets”, “rugged compactors”, “global support network”.
Emails sent via Multiquip’s own domain rather than blast tools, improving deliverability and partner perception.
Automated Qualification & Meeting Booking
High-intent website visitors (product pages, demo request forms, brochure downloads) were automatically enriched in real-time and fed into follow-up sequences via Jeeva AI.
The calendar assistant component synced with Multiquip’s regional sales reps, auto-booking partner-discovery calls and cutting scheduling time dramatically.
Lead Generation Metrics
Metric | Baseline (Before Jeeva AI) | After Jeeva AI | Improvement |
|---|---|---|---|
Qualified partner/distributor leads per quarter | -200 leads | -450 leads | -2.25× |
Outreach volume (emails sent per quarter) | -25,000 emails | -65,000 emails | -2.10× |
High-intent replies from target decision-makers | -40 replies per quarter | -150 replies per quarter | -3.75× |
Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
|---|---|---|---|
Research time per lead | -1.8 hours | -0.5 hours | –72% research time |
Personalisation & tag-messaging effort | Manual templates + edits | AI-tailored messages + one-click approval | Better engagement at scale |
Scheduling coordination | Manual scheduling, 4–5 touches | Auto-booked via Jeeva calendar assistant | Faster conversions, less friction |
Additional head-count needed | Additional 3 outreach specialists | None required | Cost-efficient growth |
Why Choose Jeeva AI
Multiquip selected Jeeva AI because:
The platform delivered agentic AI workflows specifically built for outbound partner generation not just generic email outreach.
Deep contact-enrichment filters (geography, company size, channel relevance) enabled Multiquip to target high-fit global partners and dealers.
End-to-end automation (identify → reach → engage → book) allowed pipeline scale without adding staff.
Seamless integration with Multiquip’s CRM and global calendar systems ensured minimal disruption and rapid adoption.
Conclusion
By embedding Jeeva AI into its global outreach engine, Multiquip transformed from a manual, limited-scale partner-acquisition model into a high-velocity growth machine achieving ~3× more qualified leads, ~3.75× more high-intent replies and scalable operations without increasing head-count.
The result: stronger global distribution pipeline, faster market penetration and a sharper competitive edge in construction & power equipment.
Company name
Industry
Construction & Industrial Equipment Manufacturing
Headquarters
California, USA
About Company
Multiquip Inc. is a California-based manufacturer of construction, power-generation and lighting equipment used in industrial, infrastructure and rental applications worldwide. Headquarters in Cypress, CA, USA.
Tools Used
Sales Outreach Automatiion
Lead Generation & Qualification
AI Lead Enrichment
AI Note Taker
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