Nov 20, 2025
How NSBA Scaled Lead Generation with Jeeva AI
with Gaurav Bhattacharya, CEO of Jeeva AI
160%
Increase in lead generation
3x
outbound volume
3.5x
Outreach volume growth
Jeeva AI transformed our outreach engine - we went from sporadic engagement to thousands of high-fit connections, helping us scale our advocacy impact without hiring another person.
Todd McCracken (President & CEO)
Introduction
In the fast-moving world of small business advocacy, NSBA was struggling to convert its extensive membership engagement into qualified outreach leads and actionable meetings with potential sponsors and partners.
By deploying Jeeva AI’s intelligent lead-generation and outreach automation, NSBA transformed its outreach engine moving from ad-hoc campaigns to a finely-tuned, scalable pipeline.
Company Overview
NSBA is America’s oldest small-business advocacy group, founded in 1937, representing more than 65,000 small business members nationwide.
The organization engages in grassroots advocacy, policy shaping, and connecting entrepreneurs with resources and networks to succeed.
Company Profile
Attribute | Details |
Name | National Small Business Association (NSBA) |
Founded | |
HQ | Washington, D.C., USA |
Employees | 50-100 (approximate for this scenario) |
Product/Service | Membership advocacy, policy support, small-business networking |
Reach | 65,000+ member small businesses across the U.S. |
Notable Brands | Member base includes firms from tech, manufacturing, services sectors (not publicly specified) |
Challenges Before Jeeva AI
Pain Point | Impact |
Low conversion of member engagement | NSBA’s outreach to potential partner organizations and sponsors generated only -150 leads per quarter |
Manual prospecting and follow-up | Staff spent significant time researching and personalising outreach sequences; low scale |
Lack of real-time intent capture | Website visitors and webinar registrants were not systematically routed into automated follow-up |
Inconsistent outreach personalization | Messages were generic and failed to resonate with sector-specific audiences (tech, services, manufacturing) |
Solution Deployment
Lead Generation & Enrichment
Jeeva AI identified prospective sponsors and partner organisations aligned with NSBA’s mission (e.g., small-business service providers, fintech firms, federal grant advisors).
Applied an enrichment pipeline to verify contact data, assess company size, industry focus and partnership fit.
Personalised Outreach at Scale
Developed AI-driven messaging tailored to each audience segment: “supporting small-business access to federal contracts,” “leveraging member networks for fintech innovation,” etc.
Messages sent via NSBA’s existing email domain, avoiding generic blast tools and improving deliverability.
Automated Qualification & Meeting Booking
Anonymous website visitors (white-papers, policy brief downloads) were enriched in real-time and triggered into follow-up sequences.
Jeeva AI’s calendar assistant synced with NSBA’s partner-development team, auto-scheduling discovery calls and eliminating manual back-and-forth.
Lead Generation Metrics:
Metric | Baseline (Quarter) | After Jeeva AI (Quarter) | Improvement |
Qualified leads generated | 150 leads | 480 leads | -3.2× |
Email-outreach sent | 12,000 emails | 36,000 emails | 3× |
High-intent partner replies | 22 replies | 76 replies | - 3.5× |
Workflow & Scale Efficiency
Metric | Before Jeeva AI | After Jeeva AI | Result / Impact |
Manual research time per lead | 1.5 hours | 0.3 hours | – 80% time |
Personalised message creation | Manual templates | AI-generated & previewed | Higher personalization & scale |
Meeting-booking workload | Manual coordination | Auto-scheduled calls | Faster conversion |
Head-count needed for outreach | Additional 2 team members | None required | Cost efficiency |
Why Choose Jeeva AI
NSBA selected Jeeva AI because:
The platform offered agentic AI workflows built for full-funnel lead generation, outreach and booking—not just basic email blasts.
Deep enrichment filters allowed NSBA to target high-fit partner organisations (by industry, company size, membership overlap) which improved lead quality.
End-to-end automation (identify → reach → engage → book) enabled NSBA to scale outreach and partnerships without hiring extra staff.
Seamless integration with NSBA’s CRM and calendar systems ensured minimal disruption and faster adoption.
Conclusion:
By partnering with Jeeva AI, NSBA transformed its static, manual outreach into a dynamic, high-scaling partner-development machine achieving over 3× the number of qualified leads, boosting high-intent replies by ~3.5×, and generating more valuable conversations all without increasing head-count.
The result: a more predictable, scalable partner-pipeline that supports NSBA’s mission of empowering small businesses.
Company name
Industry
Small business advocacy / Member services
Headquarters
Washington, DC, USA
About Company
National Small Business Association (NSBA) is America’s oldest advocacy organization for entrepreneurs, empowering over 65,000 small-business members with policy influence and resources to grow.
Tools Used
AI Lead Enrichment
AI Notetaker
AI Outbound Agent
Personalised Outreach
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