How to Cross-Reference Intent Signals with Competitor Mentions or Partnerships

Intent Signals in Jeeva.ai allow you to filter leads by recent company or personal events, so you can reach out at the right time with relevant messaging. By combining signals such as “new client signed,” “office expansion,” “recognition,” and “competitor mentions,” you can uncover highly targeted opportunities.

1. What are Intent Signals?

• Intent Signals highlight recent activities tied to a company or individual.

• Examples include: promotions, funding, partnerships, awards/recognition, office expansions, and client wins.

• These signals help you time your outreach so it’s contextually relevant.

2. Cross-Referencing Intent Signals

• You can stack multiple signals together to refine your lead list.

• Example: Combine “New client signed” with “Competitor mention” to target companies that may be shifting vendors or are in competitive evaluation.

• Another example: Combine “Office expansion” with “Partnerships” to find companies scaling operations and forming new vendor relationships.

3. Why Use Competitor Mentions?

• Competitor mentions in press releases, social posts, or announcements often indicate an opportunity to present your offering as an alternative.

• Pairing this with signals like funding or rapid growth can highlight prospects who have the budget and need to evaluate new vendors.

4. Best Practices

• Stack 2–3 Intent Signals for precision. Too many filters may narrow your list too much.

• Use competitor mentions to tailor your messaging, but keep it professional (e.g., “We noticed you recently partnered with X- here’s how we can add value alongside that”).

• Track signal-based campaigns separately to measure engagement and ROI.

5. Example Workflow

• Select “Recent funding” + “Competitor mentions.”

• Filter results by your target geography or industry.

• Export the refined list to your campaign and craft personalized messaging around their latest activities.
  Summary: Intent Signals help you move beyond static lists by giving you context on when and why to reach out. Cross-referencing competitor mentions or partnerships with key business signals ensures your outreach is timely, relevant, and more likely to convert.